An Analysis of the Marketing Activities of IB Corporation

Abstract

Practical training is an important part of marketing courses. Theoretical studies are not more sufficient enough to get into the corporate world and understand the complexities of large-scale organization. Practical training exposes us to real practices of marketing in the organization. The main reason for choosing his topic is to know the implementation of core marketing activities in the real field and training theoretical knowledge into practical experiences. To find out the current trend of event and activation in the technological field and how consumer perceive about certain marketing campaign of a certain product. Finally, I have conducted my internship program at IB Corporation and tried to prepare a comprehensive and informative report on the basis of experience and activities that I have observed and performed during the short period of my training program. I have made all possible efforts to submit this report. Finally, I beg pardon for all my unexpected and unwilling mistakes, which may appeared to complete my whole internship study. The outcomes of the study will surely be a great experience. This will help to know more about the consumer behavior, product promotion and market trend of the products. This study will help me in the near future career. From this study some new ideas of event activations and doing marketing campaign came out, which will help others to know more wisely about the event and activation activities of a company