Abstract:
The topic of study is “An Analysis of the Marketing Activities of Modhumoti Bank Limited.
The objective of the study were to identify marketing strategies, explain marketing
mix to spot out of the problem relating to marketing activities and to furnish some
recommendations to solve the problems.
Modhumoti Bank offer different types of financial product and services to their clients. Retail
Deposit, Retail Loan, Modhumoti Credit Card, Agent banking, Corporate banking, Trade
service, International banking, NRB Service. Develop a data-driven, customer-focused bank
pricing strategy are better positioned to use pricing as a competitive advantage across market
and customer. The Bank 35 branches, 32 ATM and 295 agent point under its control. For
remaining of sufficient branches Modhumoti Bank Limited can give some special customer
services to the customer as for urban and rural area of Bangladesh. Marketing team uses this
to achieve bank’s goals and objectives. Modhumoti Bank Limited mainly uses advertising,
publicity, online promotion. Mohdmoti Bank Limited is involved in the use of banking
services directly or indirectly, adding significant value to the distribution of enhanced
marketing, knowledge workers, employees, management and other consumers, often
providing total goods or services. Modhumoti Bank Limited is the major activities of banks
follow Bangladesh Band Guidelines. There has to be adherence to certain rules and principles
in the banking operations. The activities have been segregated into various departments
accordingly: Standardization, Customization, Simplicity, Customer involvement. Modhumoti
Bank Limited, physical evidence is the material part of a service. Strictly there are no
physical attributes to a service, so a consumer tends to rely on material cues.
There are some problems in the marketing activities of the company which are few branch
and noneconomic area, lack of dynamic and prompt service, lack of effective advertising and
promotion. So the bank should proper advertising and promotion, renovation of customized
banking product and services, should emphasize their branch area, open more branches in
economically important area.
