An Analysis of the Marketing Activities of Modhumoti Bank Limited

Abstract

The topic of study is “An Analysis of the Marketing Activities of Modhumoti Bank Limited. The objective of the study were to identify marketing strategies, explain marketing mix to spot out of the problem relating to marketing activities and to furnish some recommendations to solve the problems. Modhumoti Bank offer different types of financial product and services to their clients. Retail Deposit, Retail Loan, Modhumoti Credit Card, Agent banking, Corporate banking, Trade service, International banking, NRB Service. Develop a data-driven, customer-focused bank pricing strategy are better positioned to use pricing as a competitive advantage across market and customer. The Bank 35 branches, 32 ATM and 295 agent point under its control. For remaining of sufficient branches Modhumoti Bank Limited can give some special customer services to the customer as for urban and rural area of Bangladesh. Marketing team uses this to achieve bank’s goals and objectives. Modhumoti Bank Limited mainly uses advertising, publicity, online promotion. Mohdmoti Bank Limited is involved in the use of banking services directly or indirectly, adding significant value to the distribution of enhanced marketing, knowledge workers, employees, management and other consumers, often providing total goods or services. Modhumoti Bank Limited is the major activities of banks follow Bangladesh Band Guidelines. There has to be adherence to certain rules and principles in the banking operations. The activities have been segregated into various departments accordingly: Standardization, Customization, Simplicity, Customer involvement. Modhumoti Bank Limited, physical evidence is the material part of a service. Strictly there are no physical attributes to a service, so a consumer tends to rely on material cues. There are some problems in the marketing activities of the company which are few branch and noneconomic area, lack of dynamic and prompt service, lack of effective advertising and promotion. So the bank should proper advertising and promotion, renovation of customized banking product and services, should emphasize their branch area, open more branches in economically important area.