Abstract:
Internship program is a scope for acquiring practical knowledge after successful
completion of academic curriculum. Theoretical knowledge gets a complete shape only
when it is applied in a practical field. To breeze up the gap between theory and practice,
Department of Business Administration of Daffodil International University has made
the internship program mandatory for BBA course to bring the students closer to the
practical work. This is undoubtedly a valuable appreciable addition to the institutional
education. I have accomplished my internship program at Mercantile Bank Limited. At
first, I have given an introduction about the report, origin of the report, objectives of the
report, limitations of the report, scope of the Report. After that, I started with the
historical background of MBL, its goals, profile, function and other information about
the bank. Then I explain about Conceptual Framework of Deposit Scheme. Then I
explain about the analysis and Discussion and SWOT analysis of MBL.
Most respondents said that the Mercantile Bank Limited MBL offers attractive deposit
scheme compare to other banks. The majority respondents said that the Mercantile Bank
Limited (MBL) that Customers are satisfied to deposit their money in (MBL). 35%
respondents Strongly Agree, 45% respondents Agree had identified that MBL is
providing sufficient deposit scheme to attract their customers. The greater part
respondents said that the Mercantile Bank Limited that MBL will get more customers by
updating their online deposit scheme. 35% respondents Strongly Agree, 30%
respondents Agree had identified that by developing an effective deposit policy
Mercantile Bank Limited (MBL) will be able to attract more new customers. The bank
has to improve their deposit policy. The deposit of the bank should be more diversified.
Proper future forecasting is much more needed in case of credit or investment
opportunities. New investment schemes should be introduced to meet customer demands
to stay ahead in competition and better satisfy customer requirements.
