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Vol. 3, No. 1, January 2008
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Browsing Vol. 3, No. 1, January 2008 by Title

Browsing Vol. 3, No. 1, January 2008 by Title

Now showing items 4-12 of 12

Internal Marketing: A Strategic Tool to Achieve Inter-functional Co-ordination in the Context of a Manufacturer of Industrial Equipment

Minar, Tanvir Ahmed; Sarwari, Sara; Salam, Monalisa (Daffodil International University, 2008-01-01)

The Internal Marketing concept came into existence nearly two decades ago in the academic arena. Since then different authors viewed IM from different perspective and proposed it as a comprehensive tool to achieve ...
Marketing of Bank Services: A Comparative Study on Some Selected Private Commercial Banks in Dhaka City

Zahid, Md. Shahidul Islam (Daffodil International University, 2008-01-01)

This paper focuses on the financial product marketing strategies adopted by different Private Commercial Banks in Dhaka city with a view to identify what they are now doing in this regard and what are the future prospects ...
Necessity of Effective Communication About Salary and Other Benefits of Entry Level Positions: An Empirical Study

Chowdhury, Iftekhar Amin (Daffodil International University, 2008-01-01)

The present study evaluates the influence of quality of information communicated about both basic and other benefits on the recruitment of university graduates. Using a sample of students who were about to engage in the ...
New Horizons in the Field of Management Audit: As a Tool for Improving the Overall Management of Enterprises

Hossain, Mohammed Sakhawat (Daffodil International University, 2008-01-01)

The field of management audit is increasing rapidly to assess the performance of management. Recently few firms have attempted to measure and assess the new intangible knowledge. Intellectual capital audit is used to ...
Occupational stress, social and family difficulties and job contentment of working women: Bangladesh perspective

Abdullah, Rubab; Jahan, Sabnam; Saha, Sampa (Daffodil International University, 2008-01-01)

It was a practice that women would principally do the household tasks, bringing up families and men would work to impart financial supports to the families. But in course of time due to declining population, education, ...
Performance Level of Dhaka Stock Market: A Quantitative Analysis

Ahmed, H U; Samad, Q A (Daffodil International University, 2008-01-01)

The stakeholders of the stock markets in Bangladesh are trying their best to make better infrastructure of stock markets in comparison to other stock-markets in Asian nations. To bring the stock market in an operational ...
Teaching Speaking Skills at Tertiary Level in Bangladesh: An Empirical Investigation

Jahan, Akhter (Daffodil International University, 2008-01-01)

This paper aims to explore the problems of teaching speaking in English at tertiary level in Bangladesh and tends to find out the solutions regarding this issue. Since English is a significant vehicle of communication ...
Three Dimensional Aspects of Corporate Social Responsibility

Uddin, Mohammed Belal; Hassan, Md. Riad; Tarique, Kazi Md. (Daffodil International University, 2008-01-01)

Corporate Social Responsibility is not just for specialist or large-scale companies, all business leaders and managers of tomorrow must understand why they are engaged in CSR. A good number of articles, books, periodicals, ...
The Use of Audio Aids in the EFL Class at the Tertiary Level: a Plus or a Minus?

Maniruzzaman, M.; Rahman, Mohammad Mustafizur (Daffodil International University, 2008-01-01)

Audio aids function as learning facilitators and teaching machines, and motivate the learner and arrest his/her attention during the instructional process. Though such aids are greatly helpful in L2 teaching and continually ...

Browsing Vol. 3, No. 1, January 2008 by Title

Browsing Vol. 3, No. 1, January 2008 by Title

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