Study of Apparel Merchandising Strategy in a Bangladeshi Knit Garments Buying House

Abstract

The thesis is a brief about ‘Study of business strategy in a Bangladeshi knit garments buying house’. It explains how the buying house and buying house merchandisers discharge their day to day activities. The main functions of buying houses have been described, which includes Organogram, working principles and procedures. The documents needs to be processed to confirm an order, test requirements and spec sheets and information commercial Inco terms, also covered. Information about the merchandising process, responsibilities of merchandiser, work flow of merchandiser as merchandiser executes the order also included. Norms, standards and qualities of a merchandiser have also been addressed. Details idea about trims and accessories were also included.