Abstract:
After completing all the semester of my B.B.A Program there is a requirement for doing
internship. As a student of internship I have to complete my three months duration internship
at any corporate office. For my internship I choose Rahimafrooz CIC Agro Limited, sister
concern of Rahimafrooz Bangladesh Limited a first growing company of Bangladesh.
During this internship period I worked on the new product development strategies of
Rahimafrooz CIC Agro Limited. My product is water pump named Rahimafrooz Shimge water
pump. I worked on this product marketing strategy also.
I also collect various secondary and primary data for marketing research of this company. Done
SWOT analysis, throughout this process I was developed a new strategies for this company’s
new products.
I worked on how we can attract consumers for purchasing product from us and how we can
make our new product familiar to them include al limitations and benefits of this products.
This report “New Product Development Strategy” is the glance of Rahimafrooz CIC Agro
Limited which wants to introduce number of new product in the market. I mentioned some of
my recommendations in the theme and I think the foremost purpose should be played by the
company.
I have experience a lot about “New Product Development Strategy” and marketing strategy of
this active company.
