An Analysis of Marketing Activities of ZANALA Bangladesh Ltd

Abstract

This report has been prepared on the basis of three months internship period in ZANALA Bangladesh Ltd. ZANALA Bangladesh established in 2001. It was the 17th years of journey in the field of advertising agency. This internship report is based on my real life work experience which I have practically learned the agency work by ZANALA Bangladesh. ZANALA have branding & re-branding, promotion, digital, activation & audio visual services. Here I learn the target market, marketing strategy of the agencies, strength and weakness etc. There are lots of career buildup opportunities I have found in this three months journey. The objective of the study is to – explain the marketing mix in advertising agencies of Bangladesh. In this report my purpose is to find out the objectives of these sectors, SWOT analysis, discuss 4p and many more marketing terms. Internship is the obligatory part for the students of Bachelor of Business Administration. And this internship is valuable for the students because it gives us the opportunity to real life learning.