An Analysis of the Marketing Activities of Olwel BD Ltd

Abstract

Technology has unlocked a new era of taking services from the companies. It is the era of technology where people can take their desire services by Staying at their home. By the same time, Olwel come up with the new idea of new service where people can call a doctor with their smartphones. It has created a new trend of taking doctorate service by using a smartphone in the country within a very short period. The report topic is, “An Analysis of Marketing Activities of Olwel BD Ltd: A study on a newly service launched in Bangladesh”. For doing this report, there remained various stages and inquiry. The first is the target market analysis, I found, Olwel BD Ltd. is service-oriented company, which launched for the first time in Bangladesh. They came up with a new business idea. Then I analyze the marketing mix and marketing strategies of Olwel BD ltd. Olwel BD Ltd. It is a start-up health care service company in Bangladesh. It is Finland based company. They started their journey in 17th November 2017. Their main service is to provide doctorate service to their patient house. It is a new business idea for Bangladeshi Marketplace and they are doing well because they have few competitors in this sector. They provide 2-8 years experienced MBBS doctor for their patient.