As we are living in a networking years, the remarkable growth of the social media has a high effect on the development of the students in which they interact and socialize. During this era, communication is the most common term. Today, communication uprising brought us together regardless of geographical boundaries. The internet offers a wide variety of communication tools. Billions of people use services like search engines, web pages, e-mails, Really Simple syndication (RSS), electronic-journals, electronic- newspapers, E-banking, conferencing, multi-media sharing, online news, social media etc.Today internet is an essential communication medium in professional as well as individual life. This research will detailed the impact of social media on student academic performance. Literature analyzed that the social networking websites are not designed for negative impact but we noticed in our daily life that students become addicted to social media websites. This research involvement will analyze the advantage and disadvantage aspects of social media on academic. The general use of social media among university students from texting to chatting on telephones to posting status updates on Facebook could be taking an educational