An Evaluation of Services Quality of United Commercial Bank

Abstract

Practical training is an important part of marketing courses. Theoretical studies are not more sufficient enough to get into the corporate world and understand the complexities of large-scale organization. Practical training exposes us to real practices of marketing in the organization. The main reason for choosing this topic is to know the implementation and the banking sector activities and their services of the real field and turning theoretical knowledge into practical experiences. To find out the current trend of event and activation in the technological field and how consumer perceive about certain banking service and marketing campaign of a certain product. Finally, I have conducted my internship program at United Commercial Bank and tried to prepare a comprehensive and informative report on the basis of experience and activities that I have observed and performed during the short period of my training program. I have made all possible efforts to submit this report. Finally, I beg pardon for all my unexpected and unwilling mistakes, which may appeared to complete my whole internship study. The outcomes of the study will surely be a great experience. This will help to know more about the consumer behavior, Service promotion and market trend of the Banking Service. This study will help me in the near future career. From this study some new ideas of event activation's and doing marketing campaign came out, which will help others to know more wisely about the event and activation activities of a Bank.