Abstract:
Customer is an important part of any organization. Without any Customer there is no value of an organization. Profitability includes the Customers satisfaction level. To prepare this report I have discussed about the profiles of Global Brand Pvt. Ltd. This report is prepared as requirements of the Dissertation of Daffodil international University Department of Business Administration. This report focuses on the Customer satisfaction of GBPL.In this report I try to find out what customer needs & what actually they get service from Global Brand Pvt. Ltd. My organization which is operating their activities through retail as well as corporate & Government sector since 1996 till today. Global Brand Pvt. Ltd is a giant IT distributor of Bangladesh. The Organization has now 20 Branches. I survey between 30 respondents who are using GBPL products. For make my survey question I am using the SEMIQUAVER model. In my report I try to showing that what is customers expectation and what they actually get or the performance of service provider and I try to showing that how much the service provider company satisfied to their customers. After analysis my survey I suggest some point which is very important for Global Brand Pvt. Ltd for creating loyalty.
