Expansion of Pathao Rides & Introduction of Pathao Food

Abstract

Ride sharing service is a new emerging sector of Bangladesh economy. It was first introduced in Bangladesh almost 2 years ago by foreign company named Uber. Uber started with cars. After that, Pathao started its own ride sharing service with motorbikes. Till then it has created a significant impact on the communication sector of Bangladesh. People has accepted this new medium of as a convenient way of transportation. This report includes Pathao’s plan for expanding its popular ride sharing service in a new city of Bangladesh and introduction of the newly launched service named Pathao Food. Pathao has recently launched their ride sharing service in Sylhet. There were a lot of thoughts and plans, and hard work went behind the launch. One of the reasons behind the launch in a new city was that there is no other ride sharing service provider currently in Sylhet which created a big market for Pathao. Another reason is that Sylhet is a famous tourist place which would also help them to create a big customer base. Pathao food is a new food delivery service of Pathao. This service shows Pathao’s attitude towards diversification. People can have their desired food delivered at their doorsteps with the same Pathao app which is a very convenient service for the users.