Evaluating Marketing Strategies of PRAN-RFL Group

Abstract

Internship program is a scope for acquiring practical knowledge after successful completion of academic curriculum. Theoretical knowledge gets a complete shape only when it is applied in a practical field. I have accomplished my internship program at PRAN-RFLRFL Group Bangladesh. During 3 month of my career in the marketing Department, I tried my best to get knowledge about their overall production for the market with special emphasis on their production procedure. This report is based on “Evaluating Marketing Strategies of PRAN-RFL Group” This report takes a look at the overall production and the view that how PRAN-RFL maintains the production procedure and the factors that affecting the production as well. This report is to find out what is the most important factor behind increasing level of production, the problem areas for lower production so that PRAN-RFL can improve the current situation of low productivity hence lower sales and to measure the success or failure of the project on the basis of improvements in the overall performance of the modules and increased production due to this project. Secondly to find out the possible solutions that can be taken into account to rectify the issues. The report also tried to highlight every activities of different department that I learnt during the course of time working here. By preparing the report there is some limitations. Still it was enjoyable because PRAN-RFL is an excellent organization where nothing is unstructured and unhygienic. PRAN-RFL believes in its inflexiblededication to fulfill its customer needs and fulfillment and to become their first alternative in the market, though it’s a controversial industry. After presenting my study I rounded up with recommendation and conclusion and I look forward to learn from the further study of this field.