Abstract:
We create and portray a life cycle for implementing it in digital marketing process that features
key points in the pre-advertising procedure and in addition in the post-promoting procedure with
data analysis and conversion tracking. We mainly try to identify the core stages of a digital
marketing tactics life cycle so that better ROI can be expected. Marketing is a never-ending
moving target. Digital marketing is cost savvy and having an extraordinary business affect on the
business. Based on this research, it can additionally be contended that knowing which platforms
and strategies a company’s target market utilizes is another key factor in ensuring that digital
marketing will be fruitful. The viability of Internet marketing with respect to different business
can be broke down and analyzed.The methodology can additionally be stretched out to compare
the internet marketing procedures and explicit to different organizations. We layout the
developing issues in and around the key points and related inquiries for future look into. At long
last, we create e methodology of digital marketing life cycle and fix a research agenda to
compare and analyze with the traditional digital marketing process.