An Analysis of the Marketing Activities of Midland Bank Limited

Abstract

The internship report “An Analysis of the marketing activities of Midland Bank Limited” is based on the theoretical knowledge in the practical fields. The study is focused on marketing activities of Midland Bank Limited, to identify the strengths and problems of its marketing activities. Midland Bank limited is not a reputed bank like others, but as a intern in this bank I tried my level best to learn & analyze marketing activities of MDB within of three months. I collect primary and secondary data to make this report. Three months in not enough to prepare a report elaborately. The study has various limitations & the bank have some confidential data also. To find out every aspect of the Bank regarding Marketing activities is so difficult. The report includes my practical observation an experience in Midland Bank. I have focused on the Bank. When they are standing at entry position, the market overview, market research, marketing promotion, marketing mechanisms, segmenting the market, product type, pricing strategy, overall strengths, opportunity, weakness, and threats, objectives, goals etc. The whole analysis will give me a transparent picture of this Banking standing on a very competitive, sensitive and important sector of banking Industry. Midland Bank Limited does not follow any prescribed marketing strategy. In this report I have emphasized mainly on deposit marketing and investment marketing strategy which is their core marketing sector. Midland bank is the fastest 4th generation leading private commercial bank in the country.