Abstract:
Bangladesh's export earnings carry more than 78% contribution from the Garments, Apparel,
and Knitwear Industry. The objective of this thesis is to provide an extensive overview of
Garments Merchandising, as well as a reference and guide for its study. The chapters are
written for the garments merchandising professional for detailed easing information, who
wants an overview or specific information in one particular area.
The book to provide comprehensive information on all aspects of Garments Merchandising
from the initial concept of Garments Marketing, Garments Merchandising, Qualification of a
good merchandiser, merchandising procedure, Chronological process of Merchandising,
important document for a Merchandiser, Costing and Consumption, Garments dry process,
Garments washing, Inspection, Basic knowledge for a merchandiser, L.C and Other
Documentation are included in this paper. This thesis paper contains the most recent
technological information regarding industry practice as well as industry standards. The use of
tables will help the reader to understand very easily. Merchandising plays a great role in our
economy. The living standard and prosperity of a nation vary directly with increase the foreign
currency of a nation and it’s totally depends of a merchandiser who deals not only liaison with
the buyer but also directly work in the field of production.
Here we observed the merchandising procedure of the order Franz Rugby Shirt which has two
options and five sizes. We work with H&M merchandising team in October and November and
observed this order till the shipment.
