Marketing Strategies of Real Estate Company of Bangladesh

Abstract

The internship report is concentrated in the Real Estate sector of Bangladesh. I have tried to analyze the industry as well as the company GREEN BAY DEVELOPMENTS LTD. Head Office, Dhanmondi. I have chosen ten famous Real Estate organizations through a few criteria. I have overviewed these organizations for our examination reason. The Real Estate business idea was created in Bangladesh in the sixties' decades. Ispahani and EHL are the pioneers of this business. This business was prospered in the primary eighties' decades. Presently a days there are in excess of 1024 Real Estate companies are in this segment and this number is developing step by step due to the net revenue of this segment. By demonstrating plans and areas they offer flats. For this reason this product is called “unseen” product. Companies need to get unimportant measure of taka from the banks. The development rate of industry is about 15%. Overall revenue is about 15% – 25% on a normal. It pulls in the new business firms to this area. The business is in the progress to development phase of its life cycle. Again a few Companies development rates are higher than others. This rising area might be crumpled for some exploitative business people. In this Internship report Discussed the general circumstances on management style, land procurement, legal, marketing, design and engineering, logistics and marketing of the industry and the company Green Bay Developments Ltd with SWOT analysis . Since passage and exit are free in this area so step by step showcase is being focused. Dealing forces of the customers are expanded in this aggressive market. In this circumstance a few companies are kicked out of the market for their poor management. These powerless companies’ pieces of the overall industry are gained by driving organizations.