Abstract:
Green is becoming more economically
contingent and exoteric in apparel retail business
nowadays. Eco-friendly policies have penetrated stages
of the fashion industry through apparel manufacturing,
material sourcing, and apparel supply chain. By
applying sustainable practices in the apparel business, a
company does not only make a profit but also benefit the
environment, create a positive image in the market and
uplift the society as well. The consumers are ready to
pay more for an eco-friendly product. However,
practicing sustainable apparel business is not being
popular all over the world. Merchandisers are called the
heart of the apparel business. Thus, if they are aware of
this fact, it will become more convenient for them to
practice sustainability. In this paper, a probable solution
being proposed is named green merchandising. This
paper is based on how this solution will create an impact
on the environmental, social and economic condition of
the apparel business. By applying green merchandising,
the unsustainable impact will be reduced and also this
solution will reduce the usage of natural resources like
water, gas, electricity and reduce the carbon emission as
well. Some aspects of unsustainable practice in apparel
business have been presented in the paper. Moreover,
probable solutions have been proposed and if these are
implemented in textile and apparel business then what
would be the benefits are mentioned in this paper.
