Green Merchandising- A Sustainable Approach for Apparel Business

Abstract

Green is becoming more economically contingent and exoteric in apparel retail business nowadays. Eco-friendly policies have penetrated stages of the fashion industry through apparel manufacturing, material sourcing, and apparel supply chain. By applying sustainable practices in the apparel business, a company does not only make a profit but also benefit the environment, create a positive image in the market and uplift the society as well. The consumers are ready to pay more for an eco-friendly product. However, practicing sustainable apparel business is not being popular all over the world. Merchandisers are called the heart of the apparel business. Thus, if they are aware of this fact, it will become more convenient for them to practice sustainability. In this paper, a probable solution being proposed is named green merchandising. This paper is based on how this solution will create an impact on the environmental, social and economic condition of the apparel business. By applying green merchandising, the unsustainable impact will be reduced and also this solution will reduce the usage of natural resources like water, gas, electricity and reduce the carbon emission as well. Some aspects of unsustainable practice in apparel business have been presented in the paper. Moreover, probable solutions have been proposed and if these are implemented in textile and apparel business then what would be the benefits are mentioned in this paper.