An Analysis of the Marketing Activities of Rohto Mentholatum Bangladesh Ltd

Abstract

Skin care products are becoming popular in the market of Bangladesh besides cosmetics products. People in Bangladesh are now more likely to make themselves presentable before others and thus the demand of skin care products are increasing day by day. As skin care products are non prescribable by doctors so it has also a sensational part for the users. The brand image is based on quality and price in Bangladesh so it’s a challenge for companies to maintain quality and control price to create a brand value for the customers in the Market. Rohto is working with this by their marketing strategies to achieve a brand value to the consumers. The main objective of the study is to find out the different type of marketing strategies in Bangladeshi market by Rohto Mentholatum Bangladesh Ltd. How Rohto applies their communication strategies with customers in the competitive market of Bangladesh. This report covers the analysis of Promotional and Marketing activities by Rohto Mentholatum Bangladesh. How they select their target market and how they offer their products to the consumers and the pricing strategies. How the policies are offered to the target customers. This report contains the total information about marketing activities of Rohto Mentholatum Bangladesh Ltd. At the conclusion of the report it also covers the challenges faced by Rohto Mentholatum Bangladesh Ltd and also possible suggestions are given by own point of view. So this report will describe broadly the marketing activities doing by Rohto Mentholatum Bangladesh Ltd.