Branding of Beverage Smoothie

Abstract

The purpose of this project was to create a brand image based on beverage item Smoothie. The branding project is features high quality graphic design and branding materials to present the smoothie brand. My objective was to create a healthy beverage product for customers.The main reason is defining the concept of brand, brand identity, brand associations and brand image is built for Smoothie because without a clear brand identity set by the company itself it is hard to define brand image. This paper breaks down the process of branding from starting to end. Processes of the branding by logo, poster, business card, note pad, brochure etc. finally setup all the brand images to create a fulfill brand identity for the Smoothie product. For this product target customers are described here. The paper takes a look of how the other company develop their brand identity and how they inspire the other people to make a brand image for their company with a low budget and open source tools. The maintaining of quality of a product with a few time and budget is also focused here. The paper is also describe the importance of the name of the branding product and also focus on the look of the branding product. Here I described the workflow and also the importance of a product branding to catch up a well market position. To contribute, branding can aware about the market place for a product. So, to know about the market place and the importance of product need to create a brand identity. This project has been described in 3 different major categories. Firstly planning. Secondly compositing all designs. Finally, I completed the design in post-production. In order to understand consumers’ desires, and behavior extremely important to design of beverage products specially,for children’s which is obviously a challenging task. Its taste is the most important fact with maintain the health part. A food item product must satisfy the demands of the target customers, so the main idea behind the brand must reach the consumer. The key issues are, how to develop the brand images through the main idea, how does the message created in the very beginning of the marketing plan get through to the final consumer. This paper presents some approaches on how brands of food beverage products can reinforce their image and how the image of beverage products can, by itself.