Abstract:
Branding & Packaging decisions are very important decisions in this present age of globalization. There has features a sizable amount of brands of varied merchandise. Among all the brands consumer selects his brand after a careful analysis of variety of things associated not only with the product but also the manufacturer, the brand name, the packaging, the value etc. There has a lot of branding and Packaging element, among them Brand name, Tagline and Logo is the most important and Brand Shape, Brand font, Business card, Brochure, Envelope, CD cover, Notebook and others are also required. Actually we are doing re-branding of Daffodil Multimedia Limited (DML), so that we don’t have to work for the company name and tagline of the company. We have started our work form logo and we finished our work by make a Video content or TVC for the company. In this total branding and packaging work we have selected a logo for DML, A Brand Shape, A Font Family, A Business card, A brochure, A CD cover, Envelope, Notebook and a TVC. In this project, we can find an overview of a company’s all branding and packaging element and a brief discussion about why we selected an element for a company’s branding and packaging. In this ultra modern period of globalization, it takes much more than a very simple logo or other branding elements to attract consumers,so that we have to utilizing many artistic designs and creative thinking to capture the look of buyers.
