dc.description.abstract |
Online Varieties Shop is the person, process and technology that a company wants to understand customers. It is an integrated approach to managing relationships by focusing
on customer retention and improvement in relationships. The Online Varieties Shop has evolved from the progress of information technology and organizational changes in consumer-centric processes. Successfully Online Varieties Shop implementing agencies
will enjoy customer loyalty and lasting profits. However, successful applications are disproportionate to many companies, for most of the reasons, they do not realize that Online Varieties Shop requires re-engineering of the company's wide, cross-operative, customer-based business process. Although a major part of Online Varieties Shop is the
technology, there is a failure to view the Online Varieties Shop as a technology-based solution only. Technology, process, and people need a comprehensive and balanced approach to managing a successful Online Varieties Shop implementation. |
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