Abstract:
Web based shopping or Web based retailing is a type of electronic business, which enables
purchasers to straightforwardly purchase products or administrations from a merchant over the
Internet utilizing an internet browser. Elective names are: e-shop, e-store, Internet shop, webshop, web-store, online store, and virtual store. Like other arrangement destinations Gowala
online works like a connector between general clients and traders. Gowala online offers its
clients a rebate in the interest of the Traders dependent on earlier understanding which drives its
clients to the dealers' entryway. The fundamental advantage for clients is the markdown and for
dealers it is expanding client base and brand advancement.
The topic of my research is “Marketing Mix strategy of Gowala Online Shop” This study
attempted to understand the customer satisfactions on product quality. All items of Gowala is
best, Due to some reason, product delivery is delay. The study was conducted based on both the
primary and secondary sources of information. The nature of the research is a descriptive
research. I made a detailed questionnaire for my survey. For conducting my research total sample
size was 50. I took the use of descriptive statistics. I input the data into SPSS and got the output
of those data. I had use SPSS and word to get my desired outputs. To satisfy these product and
service, the management can take some attempts. I have come up with some points, which can
improve the efficiency as well as quality of product and Price to retain their customers and make
them loyal. Gowala online out late give some exclusive offering such as Gowala Doi 10%, Ghe
5%, Milk10%, Gowala oil 5%. By considering the customer recommendations the Out late
improve their product quality and satisfied their customers with effectively and efficiency and
makes them loyal customers.
