Abstract:
This report covers the overall situation of Social Media Marketing platform and its
contribution on brand promotion and customer awareness of one of the most prestigious
motorbike brand-Hero. The official Facebook pages, Instagram account, YouTube channel of
Ammar Hero Bangladesh is directly controlled by the digital and creative team of
WAVEMAKER Bangladesh, which is one of the foremost media buying agencies of GroupM
and Asiatic 3sixty Bangladesh. My main objective was to learn the insights of digital
marketing and understand the impact of social media on the field of digital marketing that is
being constantly established nowadays for the long run success of companies. In this report, I
have included the organization’s overview and its activities as well as the responsibilities I
have been given to handle. I also included various creative contents published by the official
page of insight tool every week. Moreover, this report contains discussion on the process of
successful media and digital marketing plans executed by WAVEMAKER Bangladesh. I have
prepared this business operation model of the company. The second chapter is about my job
responsibilities for the organization and the last chapter is about my learning and challenges I
have faced and the theories on which I could relate to my work during my internship period
at WAVEMAKER Bangladesh.
