An Evaluation of the Human Resource Practices of Janata Bank Limited on Ashrafabad Branch, Dhaka

Abstract

As a partial requirement for the completion of Bachelor of Business Administration (MBA) degree, I took part in an internship program at Janata Bank Limited to have a practical exposure on real estate activities under the topic “An Evaluation of Human Resources Management Practices of Janata Bank Limited” in Ashrafabad Branch, Dhaka. Janata Bank Limited is a leading Bank, which starts its operation in 1972. It is providing a comprehensive and competitive Banking Sector to its clients. The objective of the report is to “An Evaluation of Human Resources Management Practices of Janata Bank Limited”, Ashrafabad Branch is satisfied or not by using SERVQAL model. The whole service process of Ashrafabad Branch, Dhaka Data were collected from several sources. Some of them are already client of Janata Bank Limited, some are not. And also I gather information from those who are working in this organization for a long time. Direct working with officials of Janata Bank Limited. Face to face conversation with clients, Practical deskwork, Annual report of Janata Bank Limited and Website of Janata Bank Limited. The study analyzes the HR Activities of Janata Bank Limited. From the descriptive analysis we see that 80% of the customers are satisfied with the perception level in all dimensions of marketing activities. On the other hand, in expectation level, customers expect more in Assurance, Responsiveness and Empathy. The company should concentrate more on to improve HR Activities standards in courtesy, ability of employees inspire trust & confidence of the customer, their willingness to help & provide prompt HR Activities, need few more in caring and individualized attention to retain and close the gap with the customers. It is, therefore very important to know how customers evaluate Marketing Activities and what can be done to measure and improve it.