Abstract:
Business are expanding day by day new employment are creating demand for doing
business is getting popularity and creating positive impact in Bangladesh.
PRIMAX is also a potential Home appliance business in Bangladesh. With Innovation
and positive participation in this field near future they will bring top business company
Recognition in Bangladesh. The main goal of this report is to conduct a study An
Analysis of the Marketing Activities of PRIMAX. Bangladesh Venture Capital Limited
(BVCL) operating one business. It is service oriented. There are also two businesses
under Business Incubator Platform.
In this report six chapter has been included. They are introduction; overview of
PRIMAX, Theoretical aspects, Marketing Strategy of PRIMAX, Marketing Mix of
PRIMAX, and the last Chapter is Problems, Recommendation and conclusion.
The First chapter, the report finds that PRIMAX is a home appliance company. They
began their journey in 2015. The objective of the study are: to identify the marketing
strategies of PRIMAX, to explain the marketing mix, to identify problem related to
marketing activities of PRIMAX and to make recommendations to solve the problems.
The main focus of the study was to identify the marketing strategies and to find the
marketing related problems. That means all the aspects of PRIMAX marketing related
aspects has been discussed. This report has been prepared on the basis of experience
gathering during the period of Internship. Both primary and secondary Data has been
collected to complete the assign report. The limitation are lack of knowledge, lack of
time and lack of sufficient data.
The Second chapter, "PRIMAX" is a Govt. registered Electronics company. It is a
different kind of business institution. PRIMAX sell home appliances such as Air
condition, Fridge, Micro oven, Water filter, LED light etc. It offers expert mechanic for
home appliances maintenance and repair services. It is a start-up business funded by
Bangladesh venture capital limited. It is a very renowned company in Dhaka city. The
company is committed to growth and improvement of all aspects of its operation and
willing to be a leader in all the Home Appliances Service in Bangladesh. Their values
serve as a compass for our actions. Values are: entrepreneurial spirit, team work, be
Adventurous, Creative, and Open-Minded, Innovation, Collaboration, Be rigorous.
