Abstract:
Internship is such a program which makes an understudy encounters the corporate life out of the
blue. I was allocated as assistant under Market Operation Division. I prepared my report on “An
Analysis of the Marketing Activities of Shenzhen Metal Industries Ltd.” This internship program
helped me to find out about the reasonable situation of the company. I have utilized both the
essential and optional information to set up the report. In any case, a large portion of the
information is gathered from essential sources. I watched different exercises of Shenzhen Metal
Industries Ltd. My handy involvement in Shenzhen Metal Industries Ltd. was incredible source of
data.
The main goal of Shenzhen Metal Industries Ltd. is to position itself as the best provider of Metal
Accessories in Bangladesh, instructing a dominant part of the piece of the overall industry inside
five years. The showcasing system will try to initially make client mindfulness with respect to
administrations offered, create client base, and work toward customer loyalty. We look to impart
the message that we are the best provider of metal accessories. This message will be conveyed
through an assortment of strategies. The principal strategy will be commercials. The promotions
will be done by the marketing executives in both factories and buying houses. We will likewise
convey our message through casual social events and systems administration with buyers.
While preparing this report there were many problems which were identified. There were so many
issues that is creating problem for the company. The major issues were: pricing issues,
manufacturing only metal accessories, lack of high technology machine, lack of space for new
machine, lack of sufficient number of skilled marketing executives, price rise of raw materials etc.
They can overcome these problems by hiring skilled employees and observing what competitors
are doing to solve them
