An Analysis of the Marketing Activities of Shenzhen Metal Industries Ltd.

Abstract

Internship is such a program which makes an understudy encounters the corporate life out of the blue. I was allocated as assistant under Market Operation Division. I prepared my report on “An Analysis of the Marketing Activities of Shenzhen Metal Industries Ltd.” This internship program helped me to find out about the reasonable situation of the company. I have utilized both the essential and optional information to set up the report. In any case, a large portion of the information is gathered from essential sources. I watched different exercises of Shenzhen Metal Industries Ltd. My handy involvement in Shenzhen Metal Industries Ltd. was incredible source of data. The main goal of Shenzhen Metal Industries Ltd. is to position itself as the best provider of Metal Accessories in Bangladesh, instructing a dominant part of the piece of the overall industry inside five years. The showcasing system will try to initially make client mindfulness with respect to administrations offered, create client base, and work toward customer loyalty. We look to impart the message that we are the best provider of metal accessories. This message will be conveyed through an assortment of strategies. The principal strategy will be commercials. The promotions will be done by the marketing executives in both factories and buying houses. We will likewise convey our message through casual social events and systems administration with buyers. While preparing this report there were many problems which were identified. There were so many issues that is creating problem for the company. The major issues were: pricing issues, manufacturing only metal accessories, lack of high technology machine, lack of space for new machine, lack of sufficient number of skilled marketing executives, price rise of raw materials etc. They can overcome these problems by hiring skilled employees and observing what competitors are doing to solve them