Akij Food & Beverage Ltd

dc.contributor.author	Shafi, Shafiar Rahman
dc.date.accessioned	2020-03-07T08:08:40Z
dc.date.available	2020-03-07T08:08:40Z
dc.date.issued	2019-12-18
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/3816
dc.description.abstract	The beverage and soft drinks sector is one of the fast growing sectors of Bangladesh. AFBL is one of the major local manufacturers of soft drinks in the FMCG sector. In the age of globalization and free trade, it is very difficult to compete in this soft drink and the competition style of this sector is changing very frequently. The AFBL is constantly managing itself with this changing environment of competition. My research report provides a nominal idea of the beverage industry in our country. Then the overview of the AKIJ Group and also the Akij Food & Beverage Ltd (AFBL), which is a unit of the Akij Group, is presented. After the company descriptive part, the analysis segment is incorporated. Starting with 4ps analysis of AFBL, SWOT analysis, competitive analysis and marketing strategies.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Daffodil International University	en_US
dc.relation.ispartofseries	;P15130
dc.subject	Industrial feeding	en_US
dc.subject	Beverage industry	en_US
dc.title	Akij Food & Beverage Ltd	en_US
dc.type	Other	en_US