Abstract:
The project aims to create a short product animation of a smart phone. Which can be used for the purpose of advertisement and attracting consumer attention. The entire project was created using CGI (computer generated imagery) technology. My part on the project consisted of Developing Concept, Short Direction, Animation, Post-production for the project. Which were used for creating the concept, shot direction of scenes, color grading, adding sounds, 2d images or texture all in 3D. It was done using tools and techniques in Photoshop, Illustrator, After effects, etc. In future, the project can show people of different industries the capability of CGI to produce attractive advertisements for products.
