Selecting Tourism Destinations through Social Media: Evidence from Bangladesh

Abstract

Media is a tool to provide the information and images about a destination in front of the world because world is like a tiny village in the age of technology based media. Social media is more convenient than the physical manifestation to connect and engage individuals and groups in a certain object of communication. The aim of the study is to ascertain the factors in selecting the tourism destinations through social media. Data were collected through structured questionnaire survey from 317 respondents following convenience sampling method. All the responses were gathered on a five point liken scale. SPSS software 21 was used fordata anal-ysis. The statistical findings reveal that performance and customer satisfaction is the most important in influencing the choice of tourism destinations through social media followed by good business contents, sharing exciting experience, disclosure of right information and word of mouth marketing.The futdings of this study might help the tourism service providers redesign the promotional activities by using social media effectively.