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Browsing Articles by Author "Hossain, Md. Shakib"

Browsing Articles by Author "Hossain, Md. Shakib"

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  • Affirmative Strategic Association of Brand Image, Brand Loyalty and Brand Equity 
    Hossain, Md. Shakib; Anthony, Jarin Ferdous; Ahasan Beg, Md. Nazmul; Hasan, K.B.M. Rajibul; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2020)
    The paper is associates with the conclusive perceptual confirmation of the top management regarding the rational and congruous association between brand image, brand loyalty and brand equity. For establishing an affirmative ...
  • The Consequence of Corporate Social Responsibility on Brand Equity 
    Hossain, Md. Shakib; Anthony, Jarin Ferdous; Beg, Md. Nazmul Ahasan; Zayed, Nurul Mohammad (Academy of The Management Journal, 2019)
    The basic concentration of this research work is to determine the apropos affinity between corporate social responsibility (CSR) and brand equity. For exploring the association between corporate social responsibility (CSR) ...
  • Customer Participation, Value, Satisfaction, Trust and Loyalty 
    Hossain, Md. Shakib; Hasan, Rashedul; Kabir, Sara Bintey; Mahbub, Nafisa; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2019)
    The paper is mainly accentuate on exploring the interactive and inter-relation strategic option that a firm can pull off competitiveness through the collaboration of customer participation, customer value, customer ...

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