Yang, Shaohua; Isa, Salmi Mohd; Wu, Hongyan; Thurasamy, Ramayah; Fang, Xi; Fan, Yedan; Liu, Danping
(Daffodil International University, 2022-04-08)
Purpose: Drawing upon the stimulus-organism-response (S-O-R) model, this paper aims to investigate the effects of stores’ environmental components (i.e., lighting, cleanliness, scent, design, layout, music, and employee ...