Faruk, Omar; Panigrahi, Jayant Kumar; Das, Biswajit; Subudhi, Rabi Narayan
(Journal of Advanced Research in Dynamical and Control Systems, 2020)
The consumer is changing. The millennial consumer is a paradigm of growing economic pressure and increasing competitive options. They are more capricious and less loyal. They have less time but are more conscientious. They ...