An Analysis of the LED Light Marketing in Bangladesh

Abstract

Illuminate Bangladesh Limited OSRAM Lighting product is one of the fastest growing and largest local conglomerates in Bangladesh. In consumer goods sector, Illuminate Bangladesh Limited has firmly established as one of the market leaders in our country with many big brands like OSRAM LED. As part of its business expansion, Illuminate Bangladesh Limited has recently launched surface Lighting products under the Brand name of“OSRAM”. Now there have three products under “OSRAM”. LED lamps are already launched in the market. In the present market there have also some lighting products available what are provided by some other companies. And they are contributing a big market share in the Lighting range. But the thing is till today our countries people are not so concern about the lighting products. And one important thing is who are using the Lighting products they are not using this after knowing the products as well as they can’t specify the brand name of the particular products. So it’s easily focus that a big gap arise in the market in lighting range. This internship project will find out the market demand of lighting products and also help to find out the gaps of the market. This project also will work to increase the sales and match the distribution network. Think if the company provides good quality product and low price then they will buy the products and its work as a motivation factor of them. The research could find out few short comings for its low product placement & visibility share and if the company is able to overcome such short comings, it will shine in Bangladeshi Electronics market like market leader in the near future.