An Analysis of the Marketing Communication of Akij Food & Beverage Ltd

Abstract

The report is prepared on “An Analysis of The Marketing Communication of Akij Food & Beverage Ltd.” This report is showing the marketing activities how they take action for their brand promotion of Akij Food & Beverage Ltd. The objectives of this report are to identify the tools of marketing communication followed by Akij Food & Beverage Ltd. to identify problem related to the marketing communication of Akij Food & Beverage Ltd. and to make recommendation to solve the problem. Majority of the study is based on primary data. However some secondary data source is used for background study. This report is divided into three parts. First part shows the company information of Akij Food & Beverage Ltd. Mission of AFBL, Vision of AFBL, Goal of AFBL, Objectives of AFBL, Core Values of AFBL, Principles of AFBL, and Internal Situation Analysis. Overview of the parent company of Akij Group, and its other business units. The second part show the Marketing Communication process of Akij Food & Beverage Ltd. AFBL Marketing Communication, Four Ps Analysis of AFBL and SWOT Analysis. The third part find out the gap of marketing communication of Akij Food & Beverage Ltd. Such as advertising budget gap, products availability gap, digital marketing gap, research department gap and the recommendation part suggest some solution of those problem.