The Consumer Behavior of Leather Industry in Bangladesh

Abstract

The project report has been made based on six-month internship at Annex Leather Limited. Out of six month I have completed only one month. I choose this internship program because I want to do business with leather goods so this internship program helps me to know the practical knowledge about the entire leather industry so that I can apply my knowledge into my business. In 1965, the first tannery was established by R.P. Shaha at Narayongonj. After that the tannery was shifted to Hazaribag and expanded the leather industry from there. But now government again shifted the whole tannery industry to Savar and named it Savar leather industrial park. Annex leather limited is a public limited company in Bangladesh. Five years back from now Mr. Tofazzal and Mr. Mustafa jointly started a startup at azaribag. And the most amazing thing is after 5 years of their establishment they enrolled their business in public limited company. Though Bangladesh is producing lots of raw leather but the surprising thing is we contribute very little in the local market. The world market is about $215 billion and our contribution is only 1.08 billion that means 10% of the entire market. Another thing is our local market size is also viii © Daffodil International University | 2019 big and it is about 160 billion and out of 160 billion we are able to meet demand only 40% and rest of the 60% met by importing from abroad