Abstract:
The digital landscape is constantly evolving; there are a lot that it offers to businesses as a whole.
Businesses can leverage the power of digital marketing to scale at unprecedented rates, something
that hasn’t been possible ever before. This has also enabled small and medium businesses to
become more efficient, cutting down major operational costs.
Companies like BlueFlower Media now offers companies with excellent digital marketing
solutions that are specifically catered to their needs. Such digital marketing solutions are of very
low costs and yield high return-on-investment if done right. Leveraging the expertise and high
volume work, BlueFlower is able to provide low cost and high quality work to small and medium
businesses.
BlueFlower Media offers four major digital marketing solutions – PPC Marketing, Outbound
Marketing, Search Engine Optimization (SEO) and Social Media Marketing (SMM).
Each marketing campaign has different metrics to measure the effectivity and performance of each
campaigns. The metrics range from the number of clicks the ad copy gets, how many people the
ad reaches, how many people actually showed interest (by engagement) and a lot more!
There are also some limitations to each marketing strategy which acts as a backslash to the
marketing strategies. However, these are not that significant to make a great impact.
