Promotional Strategy Analysis of Oli Knitting Fabrics Ltd.

Abstract

The internship report is designed based on my theoretical knowledge and Practical experience. It is designed to have a practical knowledge while passing through the theoretical understanding. The report is the result of three months internship program with Oli Knitting Fabrics Ltd, Savar. The report contains Introduction, overview on Oli Knitting Fabrics Ltd, Marketing Mix of Oli Knitting fabrics, project activities, and conclusion. In Introduction part I have focused on the concept about the study, objective of the report and limitations of the report also have been discussed. The limitations have been time limit, confidentiality, knowledge and experience etc. In the second part I discussed a brief history of Oli Knitting Fabrics Ltd. Here represents an overview on Oli Knitting Fabrics Ltd. This part also includes mission, Vision, Management structure, Production of the operating, Buyers information, and some basic information about their general marketing activities. In the third part, I have discussed about the Marketing mix of Oli knitting Fabrics Ltd. This part contains basically the marketing strategy for customers. At the end of my study, I have mentioned the finding according to the research part. In that part I have mentioned some recommendations for the Oli Knitting Fabrics Ltd based on my findings. Regarding the activities they may follow. I hope they will be benefited from those recommendations and then overall conclusion is given according to my point of view.