An Analysis of Merchandising Process in Garments Industry A Study on Yagi Bangladesh Garments Ltd

Abstract

The ready-made garments (RMG) sector emerged in late 1970s and from then it is the most emerging sectors for export product of our country. Lower production cost is our main advantage. The development and progress of the country largely depend on export product. In case of Bangladesh, among the export sector, the ready-made garments are the main earning source of foreign currency. So far Bangladeshi garments are dependent on USA and EU markets. In 1976 the RMG export was only 0.001 percent of the total export of Bangladesh. Now this sector contributes large number in economy of Bangladesh. This report has been made on the “Merchandising Process in Garments Industry” of Yagi Bangladesh Garments Ltd. (YBGL) Yagi Bangladesh Garments Ltd. begins its export business with emerged in this most prospectus industry with the name of Yagi Bangladesh Garments Ltd. Its goal is to provide their clients with a high quality product. The key functional departments are merchandising, Sampling, Commercial, Accessory supply, Production and Distribution. It has its own manufacturing factory with skilled human power and has some permanent buyers which are its key strength. Employee instability is its main weakness and increasing competition is its main threats. A questionnaire with 10 questions has been prepared based on the different aspects in this industry has been asked to 20 knowledgeable people in this industry to bring the findings and recommendation of this study. The findings are categorized based on efficiency and effectiveness and present and future problems of this industry.