Abstract:
The Golden Harvest is one of the prominent frozen food producer in Bangladesh and
pioneer in introducing frozen confectionary items especially in the chain shops in the Dhaka
city. Golden Harvest launched a cold chain network on September 19th, 2014, the first of its
kind in Bangladesh, to facilitate the storage and mobility of temperature-controlled food
products across the country. Preservative transportation and food storage network, the Cold
Chain Network can revolutionise agriculture and nutrition in Asian country. In general, in
dairy farms the farmers have two choices, either selling products when harvested and
receive the lowest price because the market is flooded with same things of many farmers or
building a store and hold the best price from the market. By the help of this Cold Chain
Network now the farmers of Bangladesh can transport and store their products through the
cold chain network and get better prices as the Golden Harvest introduced the cold storage
facilities for the farmers and others. In Bangladesh, through use of this opportunity in
agriculture sector, farmers can maximise the profits and consumers can get hygienic and
fresh foods. Being the first venture in the cold chain network in the Bangladesh market
Golden Harvest developed it to facilitate the customers with process-friendly and easy to
access network.
