Abstract:
This is the internship report based on the three-month long internship program that I had
successfully completed form Top Jeans Limited as a requirement of my BBA program, Dept.
of Business Administration, Daffodil International University (DIU)
The report has been made on the basis of the topic ‘’ AN EVALUATION/ ANALYSIS OF
THE MERCHANDISING ACTIVTIES.’’ under the close supervision of my respected teacher
- Prof. Dr. Mohammed Masum Iqbal sir - Dean, Dept. of Business Administration, Faculty of
Business &Entrepreneurship, Daffodil International University. The topic is very much
realistic that has explored inspired me to be a good Merchandiser in future.
To be a good and smart Merchandiser it is mandatory to know the various works of the
merchandising job in practically works often in factory & buying house. So their activities are
different from each other. Being instructor by supervisor, the report has been made on the basis
of comparative works between factory & buying house merchandising works.
The main objective of this report has been designed after being practically an evaluation /
analysis of the merchandising activities of Top Jeans Ltd. In the summery of the report chapter
three refers the organizational overview of Top Jeans Ltd. i.e. Mission & Vision, Features,
Functions, Different Departments and Organogram. Chapter four refers the merchandising
activities of Top Jeans Ltd. & all so evaluate the performance of merchandising activities of
Top Jeans Ltd. identify problems related to the merchandising activities of Top Jeans Ltd. In
chapter five conclusion, recommendation, & references has been referred.
