An Analysis of the Merchandising Activities of Top Jeans Ltd.

Abstract

This is the internship report based on the three-month long internship program that I had successfully completed form Top Jeans Limited as a requirement of my BBA program, Dept. of Business Administration, Daffodil International University (DIU) The report has been made on the basis of the topic ‘’ AN EVALUATION/ ANALYSIS OF THE MERCHANDISING ACTIVTIES.’’ under the close supervision of my respected teacher - Prof. Dr. Mohammed Masum Iqbal sir - Dean, Dept. of Business Administration, Faculty of Business &Entrepreneurship, Daffodil International University. The topic is very much realistic that has explored inspired me to be a good Merchandiser in future. To be a good and smart Merchandiser it is mandatory to know the various works of the merchandising job in practically works often in factory & buying house. So their activities are different from each other. Being instructor by supervisor, the report has been made on the basis of comparative works between factory & buying house merchandising works. The main objective of this report has been designed after being practically an evaluation / analysis of the merchandising activities of Top Jeans Ltd. In the summery of the report chapter three refers the organizational overview of Top Jeans Ltd. i.e. Mission & Vision, Features, Functions, Different Departments and Organogram. Chapter four refers the merchandising activities of Top Jeans Ltd. & all so evaluate the performance of merchandising activities of Top Jeans Ltd. identify problems related to the merchandising activities of Top Jeans Ltd. In chapter five conclusion, recommendation, & references has been referred.