Abstract:
Bulent Ecevit University (BEU) was established in 1992 in Zonguldak where green blue
meet in harmony and which is the first city of Turkish Republic era. Over 35000 students are
studying at BEU which is student centered university. BEU whish considers quality the
primary principle in higher education, ranchers service offered to the society is the first
choice of thousands of students every year.
Bulent Ecevit University (BEU) is the leading university in Western Black sea region. BEU
place internationalization in the center in education, training and research. Bulent Ecevit
University is an international center of attraction where there are 1400 international students
from 76 countries .This report includes the marketing strategy of BEU.
In this report it is mentioned that the overall marketing strategy that has been establish top
ranking university. Study in BEU was great experience. I have enjoyed every bit of time; it
will help me for building up my career.
