Marketing mix (4P) strategy of Bulent Ecevit University ‘’Turkey"

Abstract

Bulent Ecevit University (BEU) was established in 1992 in Zonguldak where green blue meet in harmony and which is the first city of Turkish Republic era. Over 35000 students are studying at BEU which is student centered university. BEU whish considers quality the primary principle in higher education, ranchers service offered to the society is the first choice of thousands of students every year. Bulent Ecevit University (BEU) is the leading university in Western Black sea region. BEU place internationalization in the center in education, training and research. Bulent Ecevit University is an international center of attraction where there are 1400 international students from 76 countries .This report includes the marketing strategy of BEU. In this report it is mentioned that the overall marketing strategy that has been establish top ranking university. Study in BEU was great experience. I have enjoyed every bit of time; it will help me for building up my career.