Customer Satisfaction of Real Estate Buyers of Dhaka City: A Survey on Customer Perception and Expectation

Abstract

Bangladesh is an overpopulated country and the capital city Dhaka is among the most densely populated cities of the world. As the number of inhabitants living in this city is increasing due to the continuous insurgence of people looking for a living, it is difficult to solve the housing problem. The real estate companies are trying to provide housing for these people, but at the recent times they have failed to meet customers’ expectation. As a result, customers are now more interested to rent a house rather than to buy one. This article shows the perception and expectation of real estate buyers of Dhaka city in different dimensions Preferences between ready plot and apartment, apartment price, types & size of apartment, favorable locations, favorable facilities, and desired services from a company. The general pattern of real estate sector along with current and future demand is also portrayed from the point of view of different related articles. Some suggestions are made for marketers for making the new apartment structure, pricing policy, distribution method, assessment of customer’s needs and demands.