Abstract:
At present, libraries and information centers are facing a time of unprecedented change
and challenge. Marketing concepts itself is changing and has different meaning form different
renowned people. The concept of marketing is widely applicable in library and information
environment. Now marketing is whole organization concept which requires years of continual
activities. Marketing of library services is the effective execution of all the activities involved in
enhancing satisfaction of users by providing maximum value of them. It is a total solution for
library and information centers. There have been enormous developments in marketing of library
and information services around the world. The present research paper aims to explore the
discipline of marketing for librarians. Practical solutions are provided on how to implement a
marketing strategy and plan with particular emphasis on the value of using information resources
in libraries to the users.
