Abstract:
Readymade Garments Industry is the important foreign currency earning divisions of
Bangladesh. Now Bangladesh financial division is very much dependent upon this division. The
annual export income of garments sector is driven from two sources one is woven garments and
others is knits wear. Readymade garments are a 100% export concerned with garments.
Readymade garments exports various garments product in foreign market. The company makes
shirts, ladies dress, shorts, and others for Mexico, France, Australia and others countries.
They use high quality machineries to produce a quality garments product. They also rise new
technologies to increase their production line. They have a mission and the vision is profit
maximization. The selling philosophy of readymade garments is to keep good relation with their
buyers.
The garments Industry maintains a good relationship with every buyer. They always try to satisfy
their buyers. In this perspective the merchandiser always tries to do their merchandising
activities in due time. The merchandiser of this company is not very much trained person. For
this purpose, the company face problem. So, here readymade garments can employee high
skilled people with giving high salary.
The readymade garments should improve their product value, packing system, internal
environment, and other marketing activities to satisfy their foreign buyers. This report is
prepared on “Merchandising activities and buyer satisfaction of readymade garments. The OCP
report helps the reader to know about the merchandising activities, practiced in readymade
garments and the buyer satisfaction level towards the merchandiser.
